Friday, January 23



Feature: Proenza Schouler Pre-Fall 2009.
Ever since I glimpsed at their pre-fall collection at simplyolive, I haven't been able to get these looks off my mind. They are the first images that pops into my head in the morning when I think about what I want to wear and not surprisingly so. Designers Lazaro Hernandez and Jack McCollough said they focused not only on what the girls they know want to wear, but also on what they'd wear if they were girls themselves. I think this represents a breakthrough for me with Proenza Schouler as I think this "experimental" pre-fall collection represents something that strikes the perfect balance of understanding a woman's desire to exert an effortless but edgy not quite so everyday chic on the streets. Images courtesy of


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