I love everything about MSGM's collection. Out of Italy, they may be in my top 3 collections for spring/summer. The prints are perfect to the point of pushing garish, but not quite. The site describes their "about me," however ironically, as:
It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.
While I'm not sure where exactly this statement is going, I'd like to see where the brand is going. These looks clearly stem from extraordinarily creative and digital influences. The print and color mixed styling of these outfits and this incredibly entertaining model make for an amazing look book. Watch out - MSGM is about to pop on your radar!
all images via MSGM