Yesterday "Proenza Schouler released their new Tumblr-inspired fashion film directed by David Sims and Eddie the Wheel. It’s an assaulting array of lo-fi neon textures, quick edits, and layered video collages, designed for the shortest of attention spans. The clothes featured take a backseat to the brand’s assertion that it’s hip to digital culture and the aesthetics that have been circulating online under the umbrella of net art. Jack McCollough explains the move, stating, 'We’re into luxury, but we’re also equally interested in contemporary culture.'"
article and images via the creator's project